Submariner Date — Black

Authorized dealer

Asking $11,350–$11,350

full set · cross_verified

No suggested buy/sell -- retail price only.

Sources: Rolex's own official 2026 US retail price -- exact match to catalog's existing MSRP

Secondary / used

Asking $13,000–$16,500

Suggested buy ~$13,500 · sell ~$15,500

full set · cross_verified

Real, persistent premium over MSRP due to allocation dynamics that have defined this reference for 15+ years -- not a data error.

Sources: Chrono24 aggregate: pre-owned good-condition full-set from ~$13,000, unworn 2025-2026 production clustering $15,200-16,500