Rolex
Authorized dealer
Asking $15,100–$15,100
No suggested buy/sell -- historical retail price, watch is discontinued so no longer actively sold new.
Secondary / used
Asking $25,000–$30,000
Suggested buy ~$24,500 · sell ~$28,000
Discontinued Daytona trades well above MSRP due to demand -- real, not a data error. This is a real 'sell' watch, not a typical buy-target -- suggested figures reflect trading at a premium, not a discount.